The 2023 Integra to be Acura's last gas-powered car

The 2023 Integra to be Acura's last gas-powered car

14 June 2022 BY Jean-Sébastien Poudrier
Acura Integra 2023

As the brand-new Acura Integra starts to hit dealer showrooms, people ask themselves if the new entry-level model could be Acura's last gas-powered car. In a recent interview with Automotive News, Emile Korkor, Acura's sales vice president in the US, mentioned that "the brand is very excited about Integra's potential to attract a younger customer base as they are looking towards electrification."

 

It is not the first time Acura is telling us about its electrification future plan, and according to Emile Korkor, the Integra "is not even part of Acura's plan for the next few years." There are so many ways to interpret this, but the internet went on fire after the interview for good reasons. Acura is one of those brands that don't want to reach electrification thru partial electrification. This basically means the brand doesn't want hybrids or plug-in hybrid powertrains for its fleet. It is going to be either fully gas-powered or electric-powered.

 

The Chip Shortage

 

This is one problem within many problems, but yes, getting a fully electrified lineup might be more than a challenger now that there is a chip shortage. And not only that but access to materials needed for the battery is more restricted than ever before. This means that building a fully electrified vehicle is more expensive than ever. Acura wasn't the only manufacturer stating it wanted to go toward a fully electrified lineup soon enough. Mercedes-Benz was thinking the same, and now, the German brand is offering a mild-hybrid system and plug-in hybrid for some of its new models coming out.

 

2024

 

2024 is a key year for Acura since its conversion into a fully EV brand will start-up in 2024. This basically means there will be no totally new vehicle in Acura's lineup until then. For the next two years, the current lineup will simply carry on while Acura is getting ready for the transition.

 

This strategy makes a lot of sense, especially, and we have good reason to think the TLX or the RDX will be Acura's first all-EV models. There are also some rumors about a brand-new fully electric NSX.

 

I have trouble believing Acura will directly jump to fully EV models so quickly. In my opinion, even if the brand has all the materials needed for the battery and is ready to build as many EV units as possible, the market isn't ready for that. People are more aware now of how not so good for the environment is the process of getting all the materials needed to build a battery. In my opinion, manufacturers will have to find a cleaner way to make batteries before the vast majority of people jump into the boat. Of course, there is a huge market for EVs now, and yes, Acura should get some EV models in its lineup as soon as possible. However, the brand should target a more balanced lineup than a fully electrified one, at least until the market is ready for a full EV world, which might never happen after all.

 

Jean-Sébastien Poudrier



Tags: Acura, Mercedes-Benz, Acura Integra

Author: Jean-Sébastien Poudrier