What is Jaguar's modern best-selling vehicle ?

What is Jaguar's modern best-selling vehicle ?

14 February 2023 BY Jean-Sébastien Poudrier
Jaguar, F-Pace,2023

 

Jaguar is a well-established British brand. It was founded in 1922, making it one of the oldest car manufacturers still in business today. Jaguar forged a solid reputation over the years by winning many major races, later becoming a symbol of luxury. The Jaguar we know today has a strong image and figures amongst the most desirable brands worldwide. 

 

Regarding brand popularity, numbers aren't everything, and it is especially the case for luxury brands such as Jaguar. The British car manufacturer could produce as many units as it wants, but then it wouldn't be as exclusive of the brand as it is today. Of course, sales have increased significantly in the past few years, but it is the same for most major luxury car manufacturers.

 

When Numbers Don't Matter

 

The McLaren F1 is one of the most recognizable cars in the world, and the brand only sold about 106 examples in all of its existence. On the other end, the Toyota Corolla is the all-time best-selling car in the world, with more than 50,000,000 units, and that doesn't mean everybody knows it. If I say, Jaguar, the first car that comes into your mind is the E-Type. The British manufacturer produced 72,515 units over the course of 14 years, and those numbers are suitable for the brand. The XJ220 is also a prevalent Jaguar model and has only 281 examples.

 

Jaguar is all about luxury and sports cars, or is it? Ironically, the brand's best-selling vehicle is not a sports car. It is not even a car. Yes, you heard me right; it is an SUV. Although I don't have a precise answer to that since the number is constantly rising, I know the F-Pace is Jaguar's modern best-selling vehicle. The British SUV has been the brand's modern best-selling vehicle globally every year since its introduction to the market in 2016. Even though it was not an entire year, Jaguar only managed to sell 46 000 F-Pace in 2016. F-Pace sales figures are around 50 000 units globally every year. So we can determine that Jaguar has already sold at least 350 000 F-Pace.

 

So, even though it isn't Jaguar's most famous or legendary vehicle, the F-Pace is the brand's best-selling and fastest-selling model. It's no secret that SUVs gained a critical market share in the last few years. Also, it is easy to see why so many people love the F-Pace when you look at the plethora of engine choices and options available. If you are looking for a luxury and sporty SUV, the Jaguar F-Pace might be perfect for you. It is very refined and muscular at the same time. The competition is intense in its category, but I think the F-Pace has everything it needs to compete with its rivals.

 

Jean-Sébastien Poudrier



Tags: Jaguar, Mclaren, Toyota, Jaguar F-PACE, Toyota Corolla

Author: Jean-Sébastien Poudrier

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